— Develop and drive online assets marketing strategy, brand
identity, messaging & value proposition.
— Develop communication strategies and campaigns for the online brands
including the execution of awareness and demand generation campaigns.
— Opportunity analysis & assessment - market research, monitor
social media trends, competitive analysis, strategic direction.
— Track and monitor site traffic and optimize campaigns based on the
best-performing strategies.
— Business process definition - align internal and external stakeholders
on new product releases.
— Pricing strategy and guidance for online advertisers.
— Voice of customers & stakeholders back to product future releases.
— Plan and monitor marketing budgets spending and provides status
reports to management.
— Keep abreast with emerging trends in online marketing by attending
seminars and lectures on the subject.
Qualifications
• Strong
communicator and leader - across functional teams, business groups, and
company executives.
• Self-starter - capability to build collaboration, identify and chart
product/business strategies and manage business on his/her own.
• Analytical & strategic - ability to drive analysis and draw
strategic conclusions to prioritize and drive business focus.
• Customer-focused Innovation - passion for customers and understanding
their underlying needs; ability to create solutions that meet customer
needs.
• Bachelor degree in marketing or business administration is required
and MBA is preferred.
